This week, in lingerie news and update, we have Mandira Bedi back in news! Don't get your hopes up there, as she is not back in IPL. She has been signed on to endorse popular lingerie brand, Bodycare.
"Indian women consumers are becoming more cautious these days in choosing lingerie, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It's an exciting opportunity for me because I get to put my own input into the brand - that's the main reason I agreed to do it,” Mandira said in a press statement.
Established in 1992, this company offers many European inspired lingerie designs. Talking about their brand Sanjay Dawar, Managing Director of Bodycare said, "In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood. On the other hand, in the women’s innerwear segment, there is just one brand that has dared to venture in this league and that is Bodycare,” he said.
Well we are glad to see you back in picture Mandira!
Lingerie giants Victoria's Secret got into trouble this week when they launched Bright Young Things their new Pink line. Targeting teenage girls in high and middle school, their lingerie campaign with teens sporting provocative lacy lingerie didn't go well with the parents. The lacy underwear stating 'I dare you' or 'Call me' seemed to portray girls as a mere sex objects. Faced with overwhelming negative comments and online petitions from the market, VS finally withdrew their campaign.
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